5/1/2023 0 Comments Break dance![]() In the 46 years since its launch, the Prince’s Trust has helped an estimated 1 million British youngsters fulfill their potential and returned nearly £1.4 billion in value to society. At a time when Prince Charles’ turbulent private life was increasingly under public scrutiny, the Trust proved to be a constant area of stability for the future monarch. In 1999, Queen Elizabeth granted the charity the prestigious Royal Charter in a ceremony at Buckingham Palace. Over the next decade, more than 15,000 businesses were set up or expanded with help from the Trust. Two years later, Michael Jackson chose to endorse the Trust by donating a whopping $450,000 from his Bad tour. The Trust’s 10th anniversary in 1986 brought together rock royalty for a special fundraising concert at London’s Wembley Arena, with the likes of Paul McCartney, David Bowie, Mick Jagger and Tina Turner sharing the same stage. The Prince’s Youth Business Trust followed in 1986, which helped develop businesses in areas of high youth unemployment, particularly in inner cities. This alone helped 1,000 young people start a business over three years.Īn intensive 42-week course designed to enhance teamwork skills called the Prince of Wales Community Venture was swiftly launched. Greater revenue was brought in through similar star-studded events, enabling the Trust to launch bigger and better charitable schemes like the Enterprise program in 1983. By engaging with popular culture, especially alongside his then wife Diana, Prince Charles became more appealing to the masses. This innovative strategy paid off in many ways. It proved to be a huge success with performances from the likes of Kate Bush, Joan Armatrading and Phil Collins. Harnessing the power of celebrity to boost public awareness and donations, the Trust hosted a charity concert in July 1982 at London’s Dominion Theatre. ![]() ![]() It was all too low-key to make a significant improvement, especially as the economic turmoil continued into the early ’80s, leading to increased hardships and rioting.Ī new approach was desperately needed - and this came in 1982 with the Prince’s Trust Rock Gala. The Prince’s Trust hoped to do wonders for both.įunded by the Prince’s Navy severance pay of £7,400 (the equivalent of around £40,000 in 2022), the Trust launched a number of community initiatives, such as grants for a fishing club and a bicycle repair business. The future looked very bleak for the underprivileged youth of Britain, and the monarchy’s role in society became the subject of fierce debate. At that time, the nation was in turmoil due to spiraling unemployment. ![]()
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